{"id":2618,"date":"2025-12-27T18:50:17","date_gmt":"2025-12-27T18:50:17","guid":{"rendered":"https:\/\/alexandrahedberg.com\/page\/?page_id=2618"},"modified":"2026-01-07T14:53:21","modified_gmt":"2026-01-07T14:53:21","slug":"pretext","status":"publish","type":"page","link":"https:\/\/alexandrahedberg.com\/page\/pretext\/","title":{"rendered":"Pretext"},"content":{"rendered":"\n

Pretext<\/strong>
________________
artist box 2024
cover: digital textile print on satin viscose
inside cover: a story about the depiction of frogs
________________<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

A pretext<\/em> is a false or pretended reason given to hide the true motive or purpose behind an action. It is essentially a “cover story” or a strategic excuse. The box Pretext<\/strong> stages for participation – inviting the spectator to a game of interpretation.  <\/p>\n\n\n\n

Content in the box:<\/p>\n\n\n\n

On Textile<\/strong>
_____________
Artist book
Size: 19,5 x 13,5 cm
Limited edition of 9 (signed and numbered)
Hand bound, coptic stiches
34 Pages
______________<\/p>\n\n\n\n

A Proper Reference List<\/strong>
_______________________
12 index file cards
Size: 9 x 14 cm
_______________________<\/p>\n\n\n\n

Reproductions of preparatory drawings <\/strong>
_________________________
14 small reproductions
Mixed sizes
_________________________<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Pretext________________artist box 2024cover: digital textile print on satin viscoseinside cover: a story about the depiction of frogs________________ A pretext is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2618","page","type-page","status-publish","hentry"],"yoast_head":"\nPretext - ALEXANDRA HEDBERG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrahedberg.com\/page\/pretext\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pretext - ALEXANDRA HEDBERG\" \/>\n<meta property=\"og:description\" content=\"Pretext________________artist box 2024cover: digital textile print on satin viscoseinside cover: a story about the depiction of frogs________________ A pretext is […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrahedberg.com\/page\/pretext\/\" \/>\n<meta property=\"og:site_name\" content=\"ALEXANDRA HEDBERG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T14:53:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrahedberg.com\/page\/wp-content\/uploads\/2025\/12\/IMG_0026_landing.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alexandrahedberg.com\/page\/pretext\/\",\"url\":\"https:\/\/alexandrahedberg.com\/page\/pretext\/\",\"name\":\"Pretext - ALEXANDRA HEDBERG\",\"isPartOf\":{\"@id\":\"https:\/\/alexandrahedberg.com\/page\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/alexandrahedberg.com\/page\/pretext\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/alexandrahedberg.com\/page\/pretext\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alexandrahedberg.com\/page\/wp-content\/uploads\/2025\/12\/IMG_0026_landing.jpg\",\"datePublished\":\"2025-12-27T18:50:17+00:00\",\"dateModified\":\"2026-01-07T14:53:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/alexandrahedberg.com\/page\/pretext\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/alexandrahedberg.com\/page\/pretext\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/alexandrahedberg.com\/page\/pretext\/#primaryimage\",\"url\":\"https:\/\/alexandrahedberg.com\/page\/wp-content\/uploads\/2025\/12\/IMG_0026_landing.jpg\",\"contentUrl\":\"https:\/\/alexandrahedberg.com\/page\/wp-content\/uploads\/2025\/12\/IMG_0026_landing.jpg\",\"width\":2000,\"height\":824},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/alexandrahedberg.com\/page\/pretext\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/alexandrahedberg.com\/page\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pretext\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/alexandrahedberg.com\/page\/#website\",\"url\":\"https:\/\/alexandrahedberg.com\/page\/\",\"name\":\"ALEXANDRA HEDBERG\",\"description\":\"artist\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/alexandrahedberg.com\/page\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pretext - ALEXANDRA HEDBERG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alexandrahedberg.com\/page\/pretext\/","og_locale":"en_US","og_type":"article","og_title":"Pretext - ALEXANDRA HEDBERG","og_description":"Pretext________________artist box 2024cover: digital textile print on satin viscoseinside cover: a story about the depiction of frogs________________ A pretext is […]","og_url":"https:\/\/alexandrahedberg.com\/page\/pretext\/","og_site_name":"ALEXANDRA HEDBERG","article_modified_time":"2026-01-07T14:53:21+00:00","og_image":[{"url":"https:\/\/alexandrahedberg.com\/page\/wp-content\/uploads\/2025\/12\/IMG_0026_landing.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/alexandrahedberg.com\/page\/pretext\/","url":"https:\/\/alexandrahedberg.com\/page\/pretext\/","name":"Pretext - ALEXANDRA HEDBERG","isPartOf":{"@id":"https:\/\/alexandrahedberg.com\/page\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alexandrahedberg.com\/page\/pretext\/#primaryimage"},"image":{"@id":"https:\/\/alexandrahedberg.com\/page\/pretext\/#primaryimage"},"thumbnailUrl":"https:\/\/alexandrahedberg.com\/page\/wp-content\/uploads\/2025\/12\/IMG_0026_landing.jpg","datePublished":"2025-12-27T18:50:17+00:00","dateModified":"2026-01-07T14:53:21+00:00","breadcrumb":{"@id":"https:\/\/alexandrahedberg.com\/page\/pretext\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alexandrahedberg.com\/page\/pretext\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alexandrahedberg.com\/page\/pretext\/#primaryimage","url":"https:\/\/alexandrahedberg.com\/page\/wp-content\/uploads\/2025\/12\/IMG_0026_landing.jpg","contentUrl":"https:\/\/alexandrahedberg.com\/page\/wp-content\/uploads\/2025\/12\/IMG_0026_landing.jpg","width":2000,"height":824},{"@type":"BreadcrumbList","@id":"https:\/\/alexandrahedberg.com\/page\/pretext\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alexandrahedberg.com\/page\/"},{"@type":"ListItem","position":2,"name":"Pretext"}]},{"@type":"WebSite","@id":"https:\/\/alexandrahedberg.com\/page\/#website","url":"https:\/\/alexandrahedberg.com\/page\/","name":"ALEXANDRA HEDBERG","description":"artist","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alexandrahedberg.com\/page\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/alexandrahedberg.com\/page\/wp-json\/wp\/v2\/pages\/2618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alexandrahedberg.com\/page\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alexandrahedberg.com\/page\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alexandrahedberg.com\/page\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexandrahedberg.com\/page\/wp-json\/wp\/v2\/comments?post=2618"}],"version-history":[{"count":21,"href":"https:\/\/alexandrahedberg.com\/page\/wp-json\/wp\/v2\/pages\/2618\/revisions"}],"predecessor-version":[{"id":2872,"href":"https:\/\/alexandrahedberg.com\/page\/wp-json\/wp\/v2\/pages\/2618\/revisions\/2872"}],"wp:attachment":[{"href":"https:\/\/alexandrahedberg.com\/page\/wp-json\/wp\/v2\/media?parent=2618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}