Alexandra Hedberg works with human portraiture exploring the subject from an existentialist point of view. In recent years she has focused on laughter with underlying themes as advertising, social media and how we chose to present ourselves.  Always with the drawing as a starting point Hedberg explores the subject in different materials, techniques and medias; from screen prints, the intimate context of an artist book and projections to commissioned monumental wall pieces and public sculptures. Size and materiality, sequence and participation are important tools in this exploration. 

Alexandra Hedberg has a Master in Art & Technology, studied experimental colour printmaking at Atelier Contrepoint in Paris (Stanley W. Hayeter’s former famous atelier 17) and before that painting and art history for several years. She currently lives and works in Gothenburg, Sweden.